MATTERS THAT MATTER
The evolving composition of today’s households
Today’s households look very different than a generation ago. Lifestyle trends and changing financial circumstances are reshaping household compositions. Arrangements once seen as unique, such as unmarried partners, adult children living with parents or multi-generational households, are now perceived by many as traditional.
As employers think about their benefits programs and how best to engage their employees, it’s important to understand employees’ evolving living situations and how they view their own households, whether traditional or non-traditional, to ensure programs and messaging are relevant and inclusive. And because household transitions can trigger different emotions as well as financial needs, living arrangements may be another factor to consider in employees’ holistic wellness. As a first step in helping employees navigate these life changes, let’s take a closer at the trends.
Societal trends driving household makeup
Some of the factors influencing household composition include:
Who pays the bills?
The transition to a different household structure can affect finances, from basic needs, such as groceries and utilities, to larger expenses like furniture or home improvements needed to accommodate a new household composition. Expenses in non-traditional households tend to be equally split among members, while older generations and men are more likely to take on household expenses in what they identify as traditional settings.
Household structure can also influence employees’ happiness and well-being. Those who have chosen their living arrangement, whether traditional or non-traditional, generally feel more positive, stable and in control. If, however, people feel pushed into their living situation due to circumstances out of their control, they tend to have more negative feelings.
- Being mindful of today’s various types of households can help you engage employees in relevant and inclusive ways and provide insights to help you support them as they navigate different living situations.
- Financial needs and responsibility may shift as employees transition to different household structures. Consider offering guidance and tools they can use to make financial decisions for their households.
- Consider enhancing holistic wellness programs that can help support employees’ financial and mental well-being across different living situations.
1 Axios, “America the single,” February 2023.
Source for this article unless otherwise noted: Bank of America Proprietary Market Landscape Insights, March 2023. Surveys conducted among general consumers (clients and prospective clients).